High-end Brands Showcase Their Innovations At Architect At Work London

Maison&Objet makes a return in March 2022! Following a theme of Inspiration, expect to see a heap of new luxurious furnishing and product designs.

For 25 years, Maison&Objet, organized by SAFI (a subsidiary of Ateliers d’Art de France and RX France), has been engaging with and bringing together the international design, home decor and lifestyle community. Its hallmark? Its unique ability to generate connections and accelerate business, both during tradeshows and via its digital platform, but also its unique talent to highlight trends that will make the heart of the home decor planet beat. Maison&Objet’s mission is to reveal talent, spark connections and provide inspiration, both on- and off-line, thereby helping businesses grow.

New Luxury: From Uber Luxury to Lux Populis

Such is the direction in which the brazenly buoyant luxury sector is heading, exploring new paths that draw on haute-couture artisan craftsmanship and high technology on the one hand, and pop culture and the values of inclusivity on the other. This new phenomenon has served as inspiration for the upcoming edition of Maison&Objet, underpinned by the desire to showcase the very best of design. “When people come to Paris, it is to tap into an expertise and this one-of-a-kind lifestyle, which can be found nowhere else,“ explains Philippe Brocart, the trade fair’s General Manager. Vincent Grégoire, trend hunter at international style and innovation consultancy NellyRodi , offers his own insight into this increasingly strong craving for luxury: “in uncertain times, people feel the need for something different, the need for emotions and experiences, the need to push fantasy to its limits.”

At Maison&Objet

Echoing these emerging trends, at the January fair the premium selection will be concentrated in hall 7’s appropriately named “Signature” section, bringing together the industry’s most creative brands and designers. This zone, which will complement the ever lauded uniqueness of the Craft, métiers d’art sector in hall 5A, is set to host a number of exceptional events:

HIX: purpose and value

HIX will showcase the most exciting established and emerging design-led brands in a boutique exhibition alongside a conference which will explore the story of social change over the past 18 months, setting the scene for 3,500 hotel industry professionals to share ideas that will transform the guest experience.

Joel Butler, co-founder of HIX, said: “All Together Now has been our mantra since the first UK lockdown. When a group as creative and energetic as the hotel design community are separated from one another for so long, this rallying cry seems like a pure and simple objective for HIX.” The hotel design community have endorsed HIX: Henry Reeve, director of interior design at the InterContinental Hotels Group, said the event represents “an exciting new opportunity for the Hotel design scene [as] disruption and new thinking are required now more than ever.”

Launched in January this year, Workspace Design Show is an exciting addition to the global design events calendar, with the inaugural edition taking place from 4-5 November 2021 at London’s Business Design Centre, at the heart of the UK’s commercial interiors community.

After all the recent disruption to the Workspace industry, there is huge change underway in how we are designing our office interiors to improve the employee experience. The Workspace Design Show will be a great chance to listen to the latest thought leadership, check out the newest and most innovative interiors products, and network with your industry peers again.

What to expect at the event

The Workspace Design Talks will feature top level A&D speakers from Gensler, Grimshaw, Perkins&Will, AECOM, Arup, Areen, MCM, tp bennett, MF Design Studio, BDP Architecture, and end-user clients such as HMRC, PwC, BBC, McCann, Aviva, The Office Group, Co-space, DLA Piper and more. Panel discussions will open up challenging debates to uncover the latest thinking in how design can influence employee wellbeing, engagement, creativity & productivity, as well as the latest workspace design trends in sustainability, flexibility and inclusivity.

The attendee list includes delegates confirmed from Government Property Agency, Oktra, Unispace, Vodafone, Barclays Bank, NHS Property Services, Crown Commercial Service, Faith and Gould, We Work, CBRE, British Land, Morgan Lovell.

What you will gain and experience

Your complimentary guest pass will give you access to the exhibition as well as all the talks featuring the above speakers, the Leisure Area to use as a co-working space or a meeting space or just a place to relax/ work from during the 2 days as well as free coffee, tea, hot chocolate throughout the 2 days at 3 dedicated coffee stations sponsored by Liquidline.

The Show floor will also feature re-creations of commercial interiors such as the Design Talks Lounge designed and curated by The Furniture Practice, The VIP Lounge designed by Rainlight Studio, built by AASK US and curated by Obolife, and the exhibition area including leading brands such as Humanscale, Spacestor, Tarkett, Interface, Actiu, Zumtobel, Andreu World, Benchmark Furniture, Buzzispace, and many more.

Following fifteen intense months of nothing but online activities, the real-world version of the Maison&Objet Paris trade fair is about to make its much-awaited return in September 2021.

For 25 years, Maison&Objet has led and brought together the international design, home decor and lifestyle community. The trademark of Maison&Objet? Its unique ability to generate connections, accelerate business both during tradeshows and on its digital platform, but also its unique talent to highlight trends that will make the heart of the home decor planet beat. Revealing talents, offering opportunities and inspiration online and offline, stimulating the development of companies, is the mission of Maison&Objet.

Appetite for the event grew after the pandemic

To plan for the September edition in the best way possible, Maison&Objet decided to conduct a survey amongst 1,152 industry professionals based both in France and overseas, including brands, buyers and retailers. The aim? Gauge its network’s mindset in the run-up to the event, but above all find out more about how the market has fared, the impact the pandemic has had, and what industry professionals are hoping to achieve when they finally get together once more.

At the start of the year, the trade fair community had already made it clear that they were keen to head back to the real-world event in order to discover or launch new collections and have the opportunity to actually touch, smell and get a feel for the products on show. Today, that desire is more tangible than ever, with the exhibitors surveyed stating that their physical presence at the trade fair not only serves as a celebration of all the hard work that goes into launching new collections, but is also crucial for making new connections, networking, seeing what the competition is up to and gleaning a clearer understanding of the market as a whole.

A global change in the design world

By exploring the “Desirable Development” theme, which will help shine a light on consumer appetite for all things ethical and brands’ new-found solutions, the September edition of Maison&Objet is set to highlight a fundamental shift rather than a fleeting trend – a shift that looks likely to last well beyond this season in homes across the globe.

A new service created to support industry professionals

Ever keen to provide industry professionals with increasingly focused support on a variety of issues, including managing online sales, embracing changing trends, sourcing and manufacturing, this September Maison&Objet will launch a brand-new service that allows its whole network to benefit from a dynamic range of training and education opportunities: The Maison&Objet Academy. This subscription channel will provide insight from a wide array of international experts, with monthly subscriptions starting at just €14.99 excl. VAT.