THDP: Creating an Enchanting and Contemporary Apartment Design

This week’s instalment of the Project of the Week series features an enchanting and contemporary apartment design by 2023 SBID Awards Finalist, THDP.

Through this project, THDP’s desire is to create the perfect haven for the curious travelers that want to dive deep into the secrets of one of the most fascinating cities in the world. By restoring these apartments, THDP have created a luxury space to live when visiting Rome; a serene yet enchanting space to unwind after long days of exploring.

What was the client’s brief? 

Just to be very local and contextualise the city within the concept. Rome today is not only the open-air museum that everyone knows, the cradle of a history that has generated monuments of unique and incredible beauty. It is a treasure chest full of contaminations, of works by contemporary artists, of exhibition spaces and galleries, of new architectural interventions commissioned by important fashion brands. It is a nerve centre full of chic and trendy clubs, which perfectly embodies the worldly and timeless spirit of the city. With its millenary history, Rome today looks to the future, absorbing the international inputs, to merge them with its ancient soul and transform them into something never seen before. In recent years, Rome has come out of the collective imagination that saw it “only” as an open-air museum, intended for “hit and run” tourism, to regain its role as European capital also thanks to the opening of important clubs and international hotels that transform the social fabric projecting it towards internationality. Through this project, THDP’s desire is to create the perfect haven for the curious travelers that want to dive deep into the secrets of one of the most fascinating cities in the world. By restoring these apartments, THDP have created a luxury space to live when visiting Rome; a serene yet enchanting space to unwind after long days of exploring.

What inspired the design of the project?

Trastevere – Young Rome “La Roma Giovane”: Trastevere is not only famous for its historicity, but also for being one of the busiest centers of the city nightlife. With its countless traditional and contemporary restaurants, street artists, theaters, monumental squares and bridges that connect the area with the city center, it acts as a trait d’union between the old and the new, creating around itself a bubble in which there is an unparalleled atmosphere.

Trastevere (Trans Tiberim, “beyond the river Tiber”) has been an area apart from the rest of the city since its origins, and this spirit, which has remained unchanged over time, translates today into a cultural identity typical of the rione (neighborhood) that resists strong despite the progress and the merciless “invasions” of tourists, and perfectly integrates modernity and innovation thanks to its ever young millenary soul.

Colosseo – Ancient Rome “La Roma Antica”: Colosseo is located in one of the most ancient districts in Rome whose origins go back to prehistoric times, when it was nothing more than a rural path used by local populations. Continuing the Domus Aurea on Colle Oppio, the Ludus Magnus, the gladiator gymnasium, the Basilica of San Clemente, one of the very few remains of medieval Rome and the Church of SS. Marcellino and Pietro in Laterano at his meeting with Via Merulana. An area rich in history, but also in theaters such as Brancaccio, the new Palazzo Merulana set of continuous contemporary exhibitions, and an important hub between ancient Rome and the cosmopolitan Esquilino district in the direction of Termini station which seems to bring back in our imagination the idea of the Roman road that reaches the farthest points of the empire. Anyone who walks through it cannot avoid to immerse themselves in its history, fantasising about what is still unexplored under their feet.

Piazza Navona – Noble Rome “La Roma Nobile”: This neighborhood was created to establish a quick connection between the monumental and administrative center of the city and the new residential districts beyond the Tiber. Therefore, it has always had an elegant character, home to important noble palaces and beautiful architectural masterpieces, first of which the Chiesa Nuova on the square of the same name and the Oratory of the Filippini, by Borromini. Considered from the Romans as one of the entrances to the underworld, the area was born from the fusion of the sacred and the profane, with its countless churches scattered throughout the Rione Parione, the many workshops of artisans and antique dealers that still coexist with the new art galleries modern, the vintage shops of Via del Governo Vecchio, and historical places such as the bar del Fico and the Terrazza Borromini, or Palazzo Alberini, headquarters of Gucci. A few minutes away are Piazza Navona, Campo de Fiori, Via dei Banchi Vecchi, Castel Sant’Angelo. Here is also the Vatican, undoubtedly considered the geographic heart of the city. What once, today, and forever, is (and will be) the center of the world.

What was the toughest hurdle your team overcame during the project?

To be able to intervene with a very limited timeframe in 3 areas of simultaneously bringing 3 different concepts to life. The three places of intervention are distributed in 3 areas that differ from each other for history and day/night life. Although they tell different stories, they’re still linked by the same past, yet each of them has developed its own identity as a borough. The first one, Trastevere is a Young Rome, famous for its nightlife, especially outdoors. The alleys, the fountains, and the clothes hanging outside frame a fresh, sparkling and vital life, and here magic is born. The second one is the monumental Ancient Rome, situated really close to the Colosseum and watershed between 3 of the seven hills, Esquilino, Colle Oppio and Celio. The third one is Noble Rome, the Rome of palaces, antique dealers and art galleries. An elegant Rome that, when viewed from the windows and terraces, opens up the perspectives to an exclusive and opulent dimension.

What was your team’s highlight of the project?

A series of artworks and objects from local artists from Via dei Banchi Vecchi have been selected, in order to preserve and maintain a strong local identity. Custom lampshades were made by local artisan atelier Il Paralume. Some artworks reminding faces and classic subjects, treated with different techniques to make them more vibrant and contemporary. These local artists brings on the artistic tradition of the city. Lastly, the frames surrounding the artwork in the hotel were provided by Patrizio Agostinelli, a well-established craftsman of Roman frames who has been working in his artisan shop in via Bartolomeo for over 70 years.

Why did you enter the SBID Awards?

We think that the project fits the awards and, for its history and location, is one of a kind. It is undeniable that Venice is a source of endless inspiration. A city built upon water, with extraordinary palaces that loom over winding canals seems like a fragment of one’s imagination. Venice is a paragon of culture and boundless beauty, with a magical atmosphere and rich history.

What has being an Award Finalist meant to you and your business?

We are honored to be selected as finalist at the SBID awards. SBID has been such a great support to the hospitality industry, especially over these thriving last few years and it is truly a privilege to be included and affiliated with such a wonderful organisation and community.

Questions answered by Manuela Mannino, Architect at THDP.