10th April 2025 | IN EXPERT INSIGHT | BY SBIDEmma Hopkins, Commercial Marketing Manager at Amtico, has given her insights into the industry.
Amtico is a British luxury vinyl tile (LVT) manufacturer with over 60 years of expertise in designing and creating premium flooring solutions. For over 60 years, Amtico has been at the forefront of luxury vinyl tile (LVT) innovation, designing and manufacturing premium flooring solutions for commercial spaces. With a strong heritage in British manufacturing, we specialise in creating high-quality, design-led flooring that enhances interiors across hospitality, workplace, education, healthcare, and commercial residential sectors. Our expertise in bespoke design, precision cutting and laying patterns allows designers to craft genuinely unique spaces backed by technical support, sustainability commitments, and a dedicated design team.
What are the origins of the brand?
Amtico began its journey in Coventry more than 60 years ago as a pioneering British manufacturer dedicated to creating high-quality flooring. Over the decades, our brand has evolved, blending advanced manufacturing techniques with an uncompromising commitment to design. We push boundaries and develop our collections with new designs, laying patterns and added benefits that shape and inspire commercial interiors. Today, we remain proud to be a British manufacturer with a longstanding history that reflects our expertise and dependability.
How do your products and services enhance interior design projects?
At Amtico, we believe that flooring is the canvas for any inspiring design – after all, every floor has a story. We empower designers with various tools – from our CAD design service to the online room visualiser and technical support – that help bring creative visions to life. Our LVT products give designers the freedom to shape projects with creativity and enthusiasm, whether through striking laying patterns, intricate bespoke designs or our wide choice of Wood, Stone and Abstract decors. We work closely with interior designers to curate environments that balance aesthetics, function and durability, offering a unique blend of design freedom, technical support, and a wide range of high-quality products.
What value does your specialist sector add to the industry?
Flooring sets the tone for both the look and functionality of a space. Our expertise in LVT allows us to offer solutions that not only elevate interior schemes but also address key challenges in commercial environments – from hygiene and maintenance with our antimicrobial protection to acoustics and safety with special backing layers and enhanced slip resistance. We work hand in hand with designers, offering comprehensive, tailored support to ensure that every project balances style with robust performance in any environment.
How do you work with interior designers?
We see every project as a collaboration. Our design and support teams work closely with interior designers to unlock creative possibilities – whether it’s exploring our extensive LVT collections, like Signature and Spacia, or developing bespoke flooring solutions tailored to unique briefs, including custom laying patterns, logos and brand colours. Designers can access our room visualiser tool anytime to experiment with different styles and product combinations in their own space. At the same time, our dedicated specification and technical support teams ensure projects run smoothly from concept to installation. We also offer CPDs and ‘lunch and learns’ and host events that provide insights into not just flooring trends and innovations but also the wider industry, supporting designers at every stage of their journey and making them feel valued and supported.
What has been your most significant company highlight or success from the past year?
2024 was a landmark year for Amtico as we celebrated our 60th anniversary – six decades of pushing the boundaries of flooring design and craftsmanship. We also refreshed the Amtico Form collection, which brings authentic wood aesthetics to commercial spaces while offering more manageable maintenance and installation than natural materials. Looking ahead, we remain committed to sustainability, ensuring our products keep inspiring and supporting the evolving needs of the industry.
What are the latest trends you’ve noticed in your client’s requests?
Design is more human-centric, with a growing focus on creating inclusive, engaging environments. Interior designers are considering the sensory experience of a space – from textures that encourage interaction to colour choices that influence mood. Neurodiversity also shapes design thinking, with more emphasis on flexible, adaptable spaces that cater to a range of needs. The way we design floors plays a role in all of this, whether through thoughtful zoning, tactile finishes or the calming effect of natural-inspired materials.
How do you see the interior design industry evolving in the year ahead?
How we experience spaces is changing, and designers are responding by prioritising wellbeing, sustainability and adaptability. We expect to see an even greater focus on biophilic elements, materiality and multi-sensory design, ensuring spaces feel welcoming and safe. Sustainability is also becoming more transparent, and designers are looking for materials with strong environmental credentials to tell a positive, authentic story. Flooring will continue to be a crucial part of this conversation, helping to define spaces that support both people and the planet.
Is there anything new you are excited to be working on?
There’s always something exciting happening at Amtico! We’re continually developing new products, researching trends and refining our design approach. While we can’t reveal too much just yet, we have some exciting product launches in the works – and you might just spot us at a key industry event later this year. Watch this space!
What does being an SBID Accredited Industry Partner mean to you?
Joining SBID is an exciting opportunity for us to engage with the wider design community and contribute to conversations shaping the future of interiors. It’s important for us to be part of a network that values innovation and expertise, and we look forward to collaborating with members to inspire and support great design. Ultimately, being part of SBID means we are recognised as a partner who genuinely cares about creating beautiful, functional spaces that truly work for people. Being an accredited partner also allows us to connect with designers who may not yet be familiar with the creative potential of LVT flooring.
About Amtico
Headquarters in Coventry, UK, we extend exceptional customer service and comprehensive warranties worldwide, driven by a passion for creating enduring floors that truly inspire. As part of the Mannington family since 2014, we leverage the expertise of over 600 global flooring specialists, serving clients in more than 90 countries. Our integrated lineup of luxury vinyl tiles offers complete solutions for demanding commercial and residential spaces. Our pioneering efforts in efficiency, waste reduction, and material innovation fuel boundary-pushing product development. At Amtico, we don’t just create floors; we create the foundation for exceptional living and working environments.
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