The Story Behind Art Focus Studio: Creating Projects Around the World

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

What sets me apart is my heritage and knowledge of design not just in one Country. Participation and victories in international exhibitions and competitions gave me the opportunity to attract high-level customers and due to this, I was able to implement a number of well-recognised projects. My company has both large and smaller projects, but very interesting in terms of significance and contribution to design. For example, in 2018 I developed a design concept for a unique branded design for the Bobnet and Bobconcierge automated catering units and restaurants. MULTINODE NETWORK LLC, based in Romania.

I created the original design concept for an automated Management system designed for retail chains. After many years of collaboration with Bobnet, my design gained widespread recognition, and the idea achieved commercial success both in Romania and abroad.

This interview is all about recognising that our success and where we are in life is at least somewhat thanks to the efforts through all over the life. What brings you to this significant professional level and international success?

I absolutely agree that every investment we make in ourselves throughout life eventually produces results. Since childhood, I have been creative and painted a lot. This gave me the opportunity to enter and then graduate from a prestigious architectural university. Throughout my studies, I always wanted to be the best, so I often took part in various competitions. I remember that I was selected to participate in the development of a Monument to people who died during the tsunami in Indonesia in December 2004. It was a very interesting international project. Today, I never stop participating and winning prizes on an international scale. This has allowed me to be well recognised in my profession.

What are your favourite types of projects to work on and why?

I like to implement unique projects that will definitely not be repeated anywhere else. For example, the project that won a Prize in 2002 included many individual author’s elements. According to my sketches, not only furniture was made, but also a unique staircase, made of thin metal, which practically floats in the air. In addition, in the center of the living room there is a chandelier in the form of a dome, which was also made to order by craftsmen and will not be repeated in any other project.

How do you see the interior design industry evolving in the year ahead?

The design will become even more functional and technologically advanced. But unique interior items that are not presented on an industrial scale will be more valuable.

If you could give one tip to aspiring designers, what would it be?

Stay close to nature, be inspired by everything that surrounds you, notice the little things. Design is everywhere around us.

What does being an SBID Accredited Interior Designer mean to you?

To be selected by the The Society of British and International Interior Design means to be among one of the best recognised specialists. It is one of the most renowned associations among professionals in this field worldwide.

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