The Story Behind Banaji & Associates: Specialising in Opulent Design Projects

Which elements of your profession do you enjoy the most?

I find immense satisfaction in the creative, collaborative, and problem-solving aspects embedded in my work. The tangible results of my efforts not only contribute to the overall success of projects but also add to the fulfilment derived from the diverse nature of the tasks at hand.

What has been your most memorable career highlight from the past year?

A particularly memorable milestone in my professional journey is the international nomination received on two separate occasions for distinct projects.

What are your favourite types of projects to work on and why?

I have a clear inclination towards high-end, opulent residential, and retail projects. The allure lies in the chance to collaborate with a diverse array of materials without being restricted by financial considerations. This affords a creative outlet that authentically mirrors the personality of the individual or the essence of the project under design.

What are the most challenging aspects of working in interior design?

Navigating the complexity of aligning client expectations with those of contractors stands out as one of the most intricate aspects in the field of interior design.

What do you wish you knew before working in the field?

I regret not possessing a deeper comprehension of financial aspects such as accounting and budgeting. A thorough understanding of these domains would have enriched my grasp of the financial intricacies inherent in the field of design consultancy.

If you could give one tip to aspiring designers, what would it be?

Maintaining a creatively open mind and emphasising meticulous detailing are essential, as it is often said that God resides in the details.

How do you see the interior design industry evolving in the year ahead?

Several key factors are set to shape the trajectory of the interior design industry. There is a growing emphasis on sustainable and eco-friendly design practices, coupled with the integration of AI technology to create smart and adaptable spaces. The demand for personalized and experiential designs is also on the rise. Furthermore, the industry is likely to witness a continued fusion of traditional and modern aesthetics, reflecting a diverse range of influences. In the evolving landscape, interior designers are expected to play a pivotal role in crafting spaces that not only meet functional needs but also resonate with the changing preferences and values of occupants. Unfortunately, the profession has transitioned from being solely a creative domain and, in certain instances, has been considerably misused.

What does being an SBID Accredited Interior Designer mean to you?

Recognising a designer’s professional acumen in interior design, SBID accreditation is a mark of distinction that boosts credibility and reputation. Adhering to professional standards, ethical conduct, and a commitment to excellence in design, client satisfaction, and regulatory compliance are key elements of this recognition. The accompanying access to a network of industry professionals further enables collaborative opportunities, knowledge-sharing, and potential business growth.

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