25th July 2024 | IN EXPERT INSIGHT | BY SBID Share Tweet Pinterest LinkedIn Christine Robinson, Company Director of Curate has given her insights into the industry. My career started at my mothers knee, quite literally, when I absorbed everything she was working when she decorating our childhood home using the most beautiful papers and choosing wonderful paint colours and when she later started a successful fabric company I knew this was something I wanted to do too. I studied textiles at University and soon afterwards was offered magazine and television work which for the next three years was what completely occupied me, presenting home interest programmes and producing styling features for national publications. A request from a friend to design her home was an exciting opportunity and she became my first private client – thirty years later I have an establish interior design firm with a team that varies between 3 and 5 and I have lost count of the number of homes we have worked on. Which elements of your profession do you enjoy the most? I tend to get really stuck into whatever I am doing so if it’s drawing or ordering or scheming, I love that thing that is occupying me the most. Probably my most enjoyable activity is the sourcing, nothing gives me more pleasure than searching for and hopefully finding that elusive object or supplier. Meeting clients comes a close second, I enjoy the psychology of the client relationship; understanding their decision making, the thrill of making a suggestion which once implemented becomes one the most transformative elements in their home. I love the excitement of working with a knowledgeable and trusting client who is familiar not only with the process but also with the brands we typically source from and who introduces us to new brands which makes for some of the most successful results. Curate What has been your most memorable career highlight from the past year? Joining SBID of course! What are your favourite types of projects to work on and why? I love working on what I refer to as ‘Established Homes’, homes which have maybe fulfilled their original brief and are now ready to be developed into a new version of themselves. These homes so often contain collections, paintings and treasures from a lifetime of collecting which I love to include in the new schemes, treasuring the antiques and special pieces and making a place for them in beautiful new settings. I definitely believe that a home is an extension of the homeowners personality and that the interior design should reflect their values and experiences. I am particularly interested in the architecture of a building and we include building alterations in our work. Lifting the height of the doors, widening the openings from a garden, joining one space to another to create a larger floor area to offer alternative ways of using the space. What are the most challenging aspects of working in interior design? I think the most challenging aspect of this work is unfortunately the admin side of things which is endless: managing the contract, managing project creep, keeping on top of the time spent on a job is a constant task. Standing in your own space and being clear about the way you want to run your business, setting boundaries and expectations clearly to clients is the only way to keep a Project on track and this requires time and planning, having a set of processes to ensure as seamless a delivery as possible. Over the years I have learnt that avoiding difficult conversations or allowing clients to negotiate changes to your process, for example, just makes the business very hard – if you can manage these things from the beginning with a good set of Terms and Conditions everything becomes easier and both the client and designer are set free to concentrate on the real business of making a home. Curate What do you wish you knew before working in the field? That I would never stop learning and that I would never stop wanting to. That this career is totally absorbing and leaves time for very little else. I sometimes surprise myself with exactly how much I have learnt over the years and I wonder how that happened but that’s what working in the same industry for over thirty years does, the knowledge builds up. My mind is very rarely not thinking about some aspect of interior design or my business, maybe its a solution to a sticky issue on a job or maybe it’s wording some communication or sourcing for a product I know I have seen somewhere but have forgotten where. I wish I had known that I am unlikely to ever want to retire! About Curate We specialise in the design and decoration of established homes, homes which have been well loved and lived in, but whose owners now wish to reimagine the space. Managing and curating existing furniture and collections and placing these in new and exciting settings is often the starting point for our work. Bringing about architectural changes and optimising existing spaces is often part of our Brief. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.