3rd September 2024 | IN EXPERT INSIGHT | BY SBID ShareTweetPinterestLinkedIn Adelise Morgan-Scully, Senior Design Manager at Elementi Cucina has given her insights into the industry. Elementi Cucina was created by our Design Director Katie Lusty. Katie’s life changed suddenly due to devastating personal circumstances and a move back to Wales, from London was necessary. Katie has a wealth of experience in the Interiors industry and set up Elementi Cucina in Cardiff as a one woman show, quickly gaining clients locally with her passion, flair for design and exceptional interpersonal skills. Danni joined shortly after when the projects really started to roll in, a welder by trade, she is the glue of our operation and keeps the wheels turning in the ordering department. Adelise followed 3 years into the business, an award winning, experienced designer and is based covering our London and Southeast Projects. Elementi Cucina is quite unlike any other interiors company, we are studio based in central Cardiff and Windsor. We travel to meetings on site armed with an array of samples and bring the showroom to our clients, even going so far as to fly them out to Italy to view the production set up and select their finishes and visit the stone yards in the UK to personally hand select their beautiful granite or marble stone cladding. We predominantly work with developers, interior designers and architects and have built the business on repeat clients and recommendations. We focus on these relationships whole heartedly, developing them into friendships thus making work lots of fun and not really seem like work at all. This gives us freedom and keeps overheads low allowing us to be exceptionally competitive in our pricing. Personally, overseeing each project and working closely with our clients and their clients the end users too. Elementi Cucina What are the origins of the business? The brand Elementi Cucina is very much based around stunning high end Italian Design, when Elementi Cucina was in its infancy Katie wanted to create a design team that were highly skilled and experienced giving our clients a luxury service and making the project experience with us a seamless and enjoyable one. Relationships over her vast career in the industry and her experience were the key to this, in securing the right partners to work with to give our clients the choice, quality and stunning interior species from concept to completion. Elementi Cucina How do your products and services enhance interior design projects? Due to being a completely independent company we can supply and create totally individual interiors, tailored to the clients wants and desires perfectly. An example of this was a recent project in Dorset. The client came to us with the following brief – ‘I want a truly bespoke reclaimed wood and galvanised steel kitchen, reminiscent of outback buildings back home in Australia,’ before adding ‘Fully loaded with uber cool Wolf & Sub-Zero appliances, concrete worktops and a walk-in larder’. The brief was detailed yet open to Katie’s creative input in terms of colours, finishes and the small yet important details, such as the seating area, integrated chopping blocks and storage configuration. The client had been to numerous Interior design companies before approaching Elementi Cucina and was told the same thing ‘Sorry we can’t do that’ Katie Lusty, Design Director at Elementi Cucina, on meeting the client said ‘Hell yeah! We can do that’ and then set about designing and creating a truly unique, showstopping kitchen, with the client on board for the entire wild ride from conception to completion. The kitchen won a national award and truly showcases just how bespoke you can go. Elementi Cucina What value does your specialist sector add to the industry? We believe that with a combined 45+ years in the industry, Adelise & Katie, bring a wealth of experience and knowledge to each project, we ensure that we keep up to date with the current trends, technical innovations and bring these to our clients creating beautiful yet well thought out and workable interior spaces. Elementi Cucina How do you work with interior designers? We often get involved in project at an early stage and love working and collaborating with Interior Designers and adore the fact they come back to us time and time again, forming lasting relationships and friendships too! We truly do collaborate in terms of working together to creatively fuse together ideas and create functional spaces for our joint clients to enjoy for years to come. Elementi Cucina What has been your most significant company highlight or success from the past year? This would have to be us winning a prestigious design award for the truly unique project Homestead Farm. It was a real honour to be not only nominated as a finalist but to win the award and get recognition for the hard work as an all-female team. It really did boost us all and we are so proud of what has been achieved with Elementi Cucina since we started 8 years ago. Elementi Cucina What are the latest trends you’ve noticed in your client’s requests? Our recent trip to the Milan 2024 design fair kept us up to date with the up and coming trends, we even took clients out to Italy with us to the fair, there were some absolutely amazing new innovations which our clients are now including within their stunning Welsh new build project, the most stunning is a beautiful timber wall with a hidden door… which we predict will be huge in coming years, it was so technically brilliant yet, sleek discreet and looks beautiful! Elementi Cucina How do you see the interior design industry evolving in the year ahead? Although recent years have been challenging with the housing market, were seeing a strong growth starting to come back this year, we are constantly evolving as a company and introducing new innovations for our discerning clients. We believe the industry is a constantly evolving one and the trends from our Milan trip are now coming through to the market, with deep rich burgundy colours with stunning textured woods, giving an atmospheric and tactile look to interiors in the coming years. Elementi Cucina Is there anything new you are excited to be working on? Absolutely we have recently introduced some fantastic new Italian lines to our ranges, including Kitchens, Wardrobes, Bathrooms, stunning new innovative Stones and even Garden Kitchens! We’re using all of them on new projects and can’t wait to see the first installs coming up soon, watch this space… Elementi Cucina Adelise Morgan-Scully, Senior Design Manager at Elementi Cucina What does being an SBID Accredited Industry Partner mean to you? For us it’s about belonging to a trade body that is recognised throughout the industry, but also that they support and promote great design and share their members achievements and projects so fantastically well, for us it’s an honour to be part of such a wonderful partnership and one we feel is hugely beneficial to us and our clients. About Elementi Cucina LTD Here at Elementi Cucina we create beautiful bespoke Interiors for your private residence, development, retail space or show home. Working with the finest kitchen, bedroom and lifestyle furniture manufactures, we can create timeless interior solutions for your home. Renowned worldwide for their design flair we believe that luxury Italian furniture & kitchen brands have it all. Flexibility in manufacturing, colour palette, veneers and high end quality. As designers, this gives us the ability to create truly unique spaces. As an addition to this Elementi Cucina has its own Taylor Made solutions made in the UK. By working closely with our design team and our highly skilled craftsmen/women we can produce one off creations for your space. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.