18th March 2025 | IN DESIGN ADVICE | BY SBIDManuela Hamilford, Creative Director at Hamilford Design, has given her insights into the industry.
Why did you want to work in the interior design profession?
My journey into interior design was shaped by my early experiences growing up in Italy and then working for Italian interior brands in New York, they instilled in me a deep appreciation for craftsmanship and the way a beautifully designed space can enhance everyday life. Growing up in Vicenza, surrounded by classical Italian architecture, I developed an understanding of proportion, materials, and timeless elegance. When I moved to New York to begin my career, I was exposed to a more contemporary, dynamic approach to interiors, as well as the importance of bespoke home furnishings in creating spaces that feel personal and refined.
Founding Hamilford Design in 2005, in London was a natural progression—allowing me to use my experience and create warm interiors that are sophisticated, with a sense of individuality. My studio strives to bring to life spaces that enhance our clients’ lives and tells their own unique stories. My business grew organically through word of mouth, with people recommending us to friends and acquaintances. My clients drive my passion.
Which elements of your profession do you enjoy the most?
There are so many aspects of interior design that I find rewarding, but mainly it’s the variety – curating bespoke spaces, rather than copy and pasting a strict studio style. I love sourcing exceptional pieces, whether it’s unique antiques from dealers that I’ve met in London or custom-made furniture designed specifically for a client’s home. Every project is an opportunity to create something special, and I find immense satisfaction in working closely with trusted artisans, craftsmen, and suppliers who share my passion for quality and attention to detail. On that point – I also love the collaborative nature of this industry—each project involves working closely with tradespeople and the clients themselves.
What has been your most memorable career highlight from the past year?
Over the past year, we have worked on some incredible projects, but one that stands out was the completion of a beautifully restored listed townhouse in Barnes. The project was particularly special as it required a delicate balance between preserving the building’s historic charm and introducing modern luxuries. We carefully reinstated period details such as a mosaic tiled floor, sourced exquisite antique pieces and layered in contemporary design elements.
Another highlight has been expanding our work in the Cotswolds, where we have had the opportunity to design a number of countryside retreats. There’s something very rewarding about creating a sanctuary away from city life—spaces that embrace nature and craftsmanship. Each home has its own unique stye, which is important to me.
What are your favourite types of projects to work on and why?
We have recently been asked to design more commercial projects over the last year or so, this is an exciting challenge for the studio and winning a Restaurant and Bar Design Award shows that we’re on the right track!
I also enjoy designing residential projects that allow for a high level of personalisation. Luxury is not just about grandeur—it’s about comfort, warmth, and creating an environment that feels truly personal.
What are the most challenging aspects of working in interior design?
One of the biggest challenges in interior design is managing expectations while ensuring that every detail is executed to the highest standard. This means working with meticulous attention to detail, coordinating with multiple suppliers, and ensuring that craftsmanship and finishes are impeccable, whilst a timeline is adhered to.
Timelines and logistics can be complex, particularly when working on international projects or listed buildings with strict regulations. We handle a lot in house, such as planning permissions, so are able to control these timelines to an extent. However, overcoming these challenges is part of what makes the process so rewarding.
What do you wish you knew before working in the field?
I am always learning! Although, I wish I had known just how much of interior design is about project management. Creativity and strong vision are important of course and sit at the heart of what we do, but delivering a high-end project requires exceptional organisation. From working with builders and suppliers to managing budgets and timelines, a successful designer needs to be a great project manager too.
If you could give one tip to aspiring designers, what would it be?
Develop your eye and your taste, then trust in them. Interior design is about refining your sense of style. I’m inspired by my travels, trade shows, galleries and even books. Immerse yourself in design!
How do you see the interior design industry evolving in the year ahead?
The industry is shifting towards a more conscious, considered approach to luxury. Sustainability and biophilic design, which integrates nature into interiors through materials, lighting, and greenery, will continue to gain momentum, as people seek homes that promote wellness and tranquillity.
What does being an SBID Accredited Interior Designer mean to you?
Being an SBID Accredited Interior Designer is such an honour. The SBID provides a platform for connecting with like-minded industry professionals and staying at the forefront of industry innovations.
I am excited to be involved in panels and taking part in peer discussions. Being involved with an organisation that champions quality, expertise, and ethical design is something I am incredibly proud of!
About Hamilford Design
Founded in 2005, Hamilford Design offers a range of services from all aspects of creative interior design through to new builds and renovations with an expert team of contractors and architects. Creating elegant, luxurious and warm interiors is what reflects the essence of Hamilford Design. With projects globally, ranging from listed residences in London, to townhouses in New York and from large country estates to commercial projects across Europe, Hamilford Design has a wide portfolio. With no strict ’studio style’ all of our spaces are totally unique, we keep the client at the heart of all our projects.
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