6th July 2023 | IN DESIGN ADVICE | BY SBID ShareTweetPinterestLinkedIn West One Bathrooms Ltd is best known for being one the most illustrious and innovative supplier of bespoke luxury bathrooms. With history dating back to 1978, it is a family-run business that established itself as a trusted name in the industry. Specialising in tailored sales and design services, they offer a complete end-toend solution for clients seeking exceptional bathroom experiences. Charlotte Waters, Head of PR and Marketing, has given her insight into West One Bathrooms. What are the origins of the brand? Our story began in Mayfair, London, back in 1978. Since then, we remained a familyrun business, that is now in its third generation. Our passion and extensive experience enable us to provide exceptional guidance and source the most stunning bathrooms from around the world. As we celebrate our 45th anniversary in 2023, we continue to commit to deliver beauty and functionality in every bathroom project we undertake. West One Bathrooms West One Bathrooms How do your products and services enhance interior design projects? I think we have an approach that sets us apart from others. We’re your ultimate “onestop-shop” for expert advice, service, and access to an unmatched product portfolio. We’ve got access to an unrivalled selection of over 750 global suppliers, including exclusive brands like Ann Sacks, New Ravenna, and Wall&Deco that elevate interior design projects. From the very beginning, our company’s essence has been to provide a personalised sales and design service which enhances the projects and adds character as no bathroom will be the same. Our product offerings are limitless, and when combined with our renowned design service and highly skilled staff, we have the power to create truly exceptional spaces for our clients! How do you work with interior designers? We are able to offer a complete solution from start to finish. Our goal is to make life easier for interior designers by taking the stress out of bathroom planning. We’re here to assist with product selection and compatibility, ensuring everything fits together seamlessly. When designers visit our showrooms, they are guaranteed to be inspired. We’ve created a studio concept where you can find an abundant of samples to create personalised mood boards for clients. It’s all about bringing your vision to life in a way that’s uniquely tailored to your style. With an extensive product portfolio, we can find almost anything you need, no matter how bizarre or specialised the project is. West One Bathrooms West One Bathrooms What has been your most significant company highlight or success from the past year? This year, we celebrated a major milestone – our 45th anniversary! It’s an incredible achievement that we’re absolutely thrilled about. One of the highlights of the past year was the complete refurbishment of our Chelsea showroom. We transformed all four floors, introducing exciting new features like the Studio concept, which focuses on colour, texture, and finishes. We had the pleasure of collaborating with renowned interior designers, Barlow and Barlow, who designed four unique displays. These displays showcased eclectic schemes with a classic contemporary twist, incorporating vibrant colours and playful patterns. But that’s not all. We have even more excitement as we are currently in the process of refurbishing our extensive Battersea showroom, set to be completed by the end of 2023. Keep your eyes peeled for the incredible transformation! What are the latest trends you’ve noticed in your client’s requests? We don’t believe nor follow trends per se, they come and go. However, we have noticed an increase in clients embracing colour, patterns, and various textures in their designs. This shift could have been influenced by advancements in technology and the growing popularity of our Wall&Deco WET SYSTEM wallpaper, which can be directly applied in shower areas. We have also observed a rising demand for wellness-focused features. Clients are now seeking steam generators for walk-in showers, along with shower benches to enhance relaxation. Our Sunshower has also gained popularity, as it combines the benefits of sunlight during showering by utilising warming Infrared and carefully controlled UV light. It’s a fantastic option for those who crave the feeling of the sun. We remain committed to offering innovative solutions that cater to our clients’ evolving desires and needs whether they are trendy or timeless. West One Bathrooms West One Bathrooms How do you see the interior design industry evolving in the year ahead? Looking ahead, we suspect sustainability and wellness will be the focus of the coming year. As people become increasingly conscious of our planet and environmental impact, they will seek out environmentally friendly options for their bathroom. The concept of at-home spa bathrooms is continuously evolving, especially after the pandemic, with a growing array of products designed to create the ultimate sanctuary at home, so it is definitely something to look out for in the upcoming future. Is there anything new you are excited to be working on? We are constantly working on lots of exciting projects, but one that our contracts department are very excited to be working on is the iconic Whiteley London Development where we are proud to be doing both the hotel and residences. What does being an SBID Accredited Industry Partner mean to you? Being recognised as an SBID Accredited Industry Partner allows us to be part of a community of trusted suppliers, which is truly valuable. This recognition sets us apart, not just in the UK but also on a global scale, as a company dedicated to upholding the highest standards of professionalism and excellence in our industry. We strive to achieve the highest level of knowledge and industry experience, and being able to showcase this achievement will show a sense of confidence in our clients. Charlotte Waters, Head of PR and Marketing About West One Bathrooms Ltd Established in London 1978, West One Bathrooms’ remains family run and our experience in the industry allows for outstanding guidance and sourcing for the most beautiful bathrooms worldwide. With unequalled access to the world’s leading bathroom brands, our portfolio extends to more than 750 global brands and covers thousands of products across the spectrum from the most exclusive and unique, to affordable and high-quality essentials. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 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