27th January 2022 | IN EXPERT INSIGHT | BY SBID Share Tweet Pinterest LinkedIn In this week’s interview with 2021 SBID Awards winner for the Residential Apartment Over £1M category, IAIA – Idea Art Interior Architects, Darine Jabeili talks about creating personal designs and maximising and manipulating natural light in interiors. SBID Awards Category: Residential Apartment Over £1M Practice: IAIA – Idea Art Interior Architects Entry: The Shadow Box How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits? The SBID awards offer an international benchmark for design around the globe, featuring work from world renowned architects and designers. Entering the SBID Awards is opening a gate to international exposure and a chance to connect with many other professionals in the field. What do you think made this particular design an award winner? The unconventional client’s lifestyle led us to sit with them on endless discussions to guide our design and adhere to their best needs. This penthouse was created for a young and sophisticated couple with their own understanding of aesthetics and design. Coupled with the clients’ desires, daylight was delicately directed into the space, creating different scenarios and ambiances. What inspired the design scheme of the luxury penthouse? How do you ensure the end result of an interior design is unique and personal to the client and their lifestyle? Design is a process. In fact, it is a constant growth starting with a conversation with the client. We always make sure, to sit down with our clients and understand their intentions and aspirations. The conversation gets personal, and we dive deep into their lifestyle and habits. We then brainstorm on many ideas and iterations that we think would suit the client and start working on developing them. Throughout the development phase, we discard some of the ideas, develop others and come up with new ones along the way. This process is what we love the most about our work, because it gives life to the project, and challenges us to outwork ourselves every time. What are the key considerations when it comes to utilising or maximising natural light within interiors? Why is this important? Whether we are designing spaces in the city or in remote locations, nature and the environment of the project are crucial. We, humans, are designed to live with Nature and be a part of it. One major natural component is: Natural Light. We study each space according to the depth of the slab, the ceiling height, and the openings proportions, leaving no room for deep or dark spaces with low natural light. We also work on the play of shadow and light in a space, by designing artefacts that respond to different scenarios of light. Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on? We are happy to have landed the SBID Award this year, and for a project that we love. We are working on numerous projects which we are very excited about. One of our current projects is the interior of a residential apartment combining the four natural elements of Nature: Water, Earth, Fire and Air. The elements come together to sculpt the spaces and generate immersive design features in the apartment. What advice can you give to young designers starting out in the design industry? The design industry requires talented and self-driven leaders who are patient and enthusiastic. For all the young designers we advise that they never lose the spark and the curiosity to explore beyond the market and trends. Break the mould, and do not conform to what the industry has implemented. View the full project Questions answered by Darine Jabeili, Head of Design Department, IAIA – Idea Art Interior Architects. Founded in 1994, IDEA ART preserved its philosophy of creating bespoke projects by implementing an out-of-the-box thinking and creating designs that are exceptional without exception. This philosophy has served numerous of local and international clients expanding their presence and projects over the entire MENA region and Western Africa. Visit Website Hey! I am first heading line feel free to change meIf you missed last week’s Interview with the Kitchen Product category winner Abode, click here to read it.