Timelessness Balanced with Modern Feel for a New Hotel

This week’s instalment of the Project of the Week series features a contemporary hotel’s public space design by 2022 SBID Awards Finalist, Paul Liu Design PLD.

Located in the core area of Dinghu New District, Zhaoqing City, this new Sheraton hotel is integrated with the beautiful landscape belt of Changli River, wetland park and other waterfront landscapes. It is designed to showcase new experiences, leading guests to work, relax and party in a comfortable social atmosphere during their stay. With 398 guest rooms, this hotel has 1,700 square meters of banquet and meeting space, including 1 grand ballroom, 6 conference rooms and 1 multi-function hall. All venues are equipped with high-speed Internet connections and modern audio-visual equipment. The 715 square meters column-free grand Ballroom can be flexibly divided into 2 independent Spaces. It is ideal for events of all sizes, such as large conferences, romantic weddings and social gatherings. It also offers a range of leisure facilities including a fitness center with cardio and fitness equipment, an indoor heated swimming pool and a jacuzzi and sauna.

What was the client’s brief? 

The interior designer is commissioned to convert an existing building and rebuild it into a new design Sheraton-branded contemporary hotel that can articulate Marriott International’s brand strategy, philosophy and globally consistent image while take the owner’s operational, budget, time schedule requirements and aesthetic issues into consideration.

Since 2018 Marriott International announced plans to reinvent its Sheraton brand for a new generation of travelers. Sheraton Hotels & Resorts have been transformed under new version that guests can appreciate a sense of timelessness balanced with a refresh, modern feel that’s ideal for working, meeting and relaxing during their stay. Beside the client’s requirement, this property design also needed to follow the Facility Criteria given by the Brand guideline.

What inspired the design of the project?

The Zhaoqing Sheraton Dinghu Hotel design details inspired from its unique geographical location. The designers also used Oriental Aesthetic Duan Inkstone as a nursery of ideas in style. The fundamental core values of Chinese cultural philosophy were applied to design technique to emphasize the unity and harmony.

What was the toughest hurdle your team overcame during the project?

Due to the diversity of functions within a hotel building, a large number of specialist consultants were required to coordinate with during each critical design stage that made the design process very complicate and challenging. Another challenge facing is how to make the most efficient floor plan configurations and energy intelligent within the limitations of the existing architectural condition.

What was your team’s highlight of the project?

The new Sheraton brand’s new design approach draws on the hotels’ roots as community hubs for locals and guests alike with aims to create an intuitive and holistic experience, integrating areas to connect, be productive and feel part of something special during their stay.

In the new design elements of Zhaoqing Sheraton hotel, the integration of work and enjoyment is at the heart of the design, using the concept of open shared space in the lobby of the hotel. The integrity of the space makes it vibrant and belonging, with open spaces for guests to socialize or spend time alone. Adhering to The Sheraton brand concept, Zhaoqing Sheraton incorporates many of the brand’s new signature elements, including a shared community table, that is compatible with form and function, it was designed for guests to work efficiently, and for flexible meeting space for team members to collaborate in a relaxed atmosphere. Add vitality to the entire public space, as well as small meetings and private dining. The hotel also has 3 original restaurants and a specialty bar, serving a range of local and international cuisines, that can let the guests enjoy the wonderful environment while focusing on their work.

Why did you enter this project into the SBID Awards?

SBID AWARDS is one of World’s most prestigious and influential design awards, which honors excellence and provide global recognition.

Questions answered by Bo Liu and Hank Xia, Founder & Chairman and Director, PLD.