26th July 2024 | IN PRODUCT NEWS | BY SBID ShareTweetPinterestLinkedIn Vescom introduces an innovation in sustainable embossed wallcovering. The first of its kind to be released in Europe, Purefin is an environmentally friendly olefin wallcovering with the proven performance and durability benefits of hardwearing materials. Olefin wallcovering - design Concreed Olefin wallcovering - design Concreed In today’s busy world, the right materials can transform interiors of any kind into quiet, comfortable and healthy spaces that both feel good and do good. There’s a growing need for alternative interior materials that take a bold step forward in sustainability and durability. The olefin-based wallcovering is free of PVC, plasticisers, chlorine, heavy metals, formaldehyde, halogenated fire retardants and phthalates. Olefin wallcovering - design Lynn This unique material asked for a unique identity. Vescom Purefin wallcovering comes in two embossed designs that have a distinctive natural, chalky, matte look. ‘Undesigned’, not over-designed, they have an artisanal, hand-crafted appearance. Rough and rugged yet achieving a peaceful ambience in interiors, Concreed reinforces its concrete and clay influences with its natural palette: six neutral tones that call to mind chalk, travertine and kaolin. Inspired by traditional plant-based weaving materials, such as flax, raffia and rattan, linen-like Lynn has nine natural colourways, from crisp linen to soft hemp to dry bamboo. Olefin wallcovering - design Lynn Olefin wallcovering - design Lynn Produced in the Netherlands in line with Vescom’s holistic approach to sustainability and wellbeing, Purefin has a reduced carbon footprint, better environmental impact and leads to improved indoor air quality due to its low VOC levels, promoting healthier environments. Olefin wallcovering - design Lynn Vescom Sustainable Materialogy Purefin is the latest addition to Vescom’s Sustainable Materialogy story: materials with a common ground for a common good. Vescom offers a diverse toolbox of highperformance materials for architects and designers to find the right solution for each specific project. Each wallcovering, upholstery and curtain fabric has its own materialdriven identity, benefits and approach to sustainability, providing specifiers with various ways to achieve their desired interiors while making eco-conscious choices. About Vescom Vescom develops, manufactures and distributes innovative high-performance interior materials for the international contract market. With its head office in Deurne, the Netherlands, and a global network of showrooms, the company offers wallcovering, upholstery and curtain fabrics. Having our own production facilities gives us the agency to not only scrutinize everything from our raw materials to our manufacturing methods with a focus on sustainability and wellbeing, but to actually develop, make and distribute eco-conscious interior materials. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.