Victoria Moshchynska Interior Design & Styling: Creating a Fresh and Airy Living Area

This week’s instalment of the Project of the Week series features a fresh and airy living area design by 2023 SBID Awards Finalist, Victoria Moshchynska Interior Design & Styling.

Victoria Moshchynska was commissioned to renovate Living area of an apartment in Chelsea. The goal was to create a fresh contemporary interior which would combine French and British vibes and would remain relevant for a long time. By emphasising the traditional part of the space and adding modern iconic pieces of design Victoria created a fresh and airy interior where her client could enjoy calmness after her hard working day.

What was the client’s brief? 

I was asked to renovate the living room without any structural changes. The client wanted the space to be divided into 2 areas – dining area and lounge area. Her main idea was to have a fresh contemporary interior that would be trendy but also stay relevant for a long time. The budget was limited.

What inspired the design of the project?

The apartment is situated in a historic building in Chelsea, London. This beautiful area is one of my favourites. I like the combination of traditional British architecture and the French vibe of the small brasseries around. I wanted to keep this mood inside the apartment. The apartment is located in the traditional Centre-London building, with high ceilings and wooden floors. So, we agreed to mix classics with a contemporary style to keep this truly London vibe but at the same time to add freshness.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle for the team working with heritage buildings in London is always the process of alterations permission. We agreed that we would do a minimum of changes that need approval. Because our budget was limited, we had to determine the main design anchors to spend on. And so, we did. The glass doors with wooden frames were aimed to separate the space for two zones and to add more texture to the space.

What was your team’s highlight of the project?

I saw these beautiful scenic wallpapers that show the landscape of the French region Brittany and I immediately fell in love with them! The interior design concept was built around those wallpapers. They led us to the colour palette of this interior. Deep green and pale pink became the main ones. Being used for the furniture fabrics they create this fresh and airy space, it feels like being outside. In order to create a long-living interior I mixed a few iconic pieces of design from different times: chairs from Cassina and Vitra, very french-looking Artichoke lamps from Louis Poulsen, etc.

Why did you enter the SBID Awards?

I moved to London from Ukraine last year because of the war. Starting from scratch in your 40th is not easy. New country, new audience, etc. SBID Awards gives me the opportunity to meet the British interior design society, show my work and make myself known.

What has being an Award Finalist meant to you and your business?

It is the second time in a row my project became a finalist of the SBID Awards. It means that my professional experience is recognised by the British interior design society. And for my future clients it means that the standards of my work are high.

Questions answered by Victoria Moshchynska, Founder at Victoria Moshchynska Interior Design & Styling.